After struggling to conceive naturally, founder Vicky began the process of IVF. As well as discussing with doctors and specialists the usual recommendations to help increase her chances of success. Vicky couldn’t help but think there was more she could do.

 

Vicky began researching various diet, exercise, and lifestyle changes that she could implement. She discovered expert Epidemiologists talking about plastic and harmful chemicals leaching into food and their impact on fertility, foetuses, and human health.

 

Vicky immediately began cutting plastic from her home and kitchen, replacing with healthier sustainable options. But, one evening, when dining out, Vicky wondered,.. Did restaurants adopt these healthier practises?

 

Vicky was shocked to learn there was a lack of regulations across the UK food industry (as well as worldwide) and a lack of general awareness on the serious health implications associated with consuming hidden plastic chemicals.

 

After expressing her concerns and findings with health-conscious friend Rachael. The two set out on a pioneering mission to help eradicate harmful plastics from commercial kitchens.